For DishRoulette Kitchen's monthly workshop in October, we will be hosting an interactive virtual workshop led by Argelia Martinez that will help you articulate your brand's unique story and create a roadmap for sharing it with the world in a consistent manner. We will discuss what is brand equity, how to build a customer-first strategy that creates an emotional connection to your brand. Walk out with a blueprint that keeps your business aligned with your brand values and drives sales.

Speaker Bio: Argelia is a brand strategist, intrapreneur, and first gen marketing professional from Chicago. She is the founder of Vida Mia, an experiential company that honors cultural identity and heritage. Argelia is dedicated to creating spaces for our BIPOC community to thrive by hosting quarterly events and through mentorship. With over 20 years of experience, Argelia is a Chief Communications Officer for Justice for Migrant Women. Outside of this role, she finds joy in advising first-time founders how to be brand architects and build a marketing tech stack.