Advertising 101

For our June workshop, we will be hosting a part two of our interactive workshop led by Argelia Martinez that will help you in today's fast-paced environment, an advertising strategy is a crucial component of promoting and growing your brand especially when sales dip.

This interactive workshop will guide local business owners through the sequence of building a paid advertising and content strategy after you've established your branding elements. You will learn how to make the most of your advertising budget, discover ways to maximize your creative assets, and measure performance.

By attending this workshop, attendees will learn how to reach their customers at the right time, in the right place, in a strategic way by using advertising as a tactic.

Speaker Bio: Argelia is the founder of Vida Mia, an experiential and consulting company that produces cultural programming and content. As a proud Chicagoan and mentor to first-gen professionals, she is dedicated to creating spaces for our BIPOC community to thrive. With 20 years of experience in Integrated Marketing Communication, Argelia finds joy in advising clients how to be brand architects, build long-term marketing strategies, and operationalize their marketing tactics using systems and tech tools.

When: Monday, June 17, 2024 from 12pm - 1:30pm

Where: 1316 W. 18th Street & virtually via Zoom

Link to on-demand workshop recording: https://zoom.us/rec/share/GxoXt09Clg3tjx-vmNTTlmtCnE2lPygLQNC_23KaJ9x8r_vZ10i1P9Y1ORbb-oE1.yBobCcia2z6hlef4